Swedish Fashion Designer: Ida Sjöstedt

Fashion designers come and go, but only a few can win approval from the critics year after year like Sweden’s Ida Sjöstedt. Rather than following prevailing trends, she goes her own way with designs ranging from the romantic and girlish to glamor and glitter bordering on kitsch.

Watch in the video above as film maker and director Gary Fabbri visits Ida in her studio space.